Archive for October, 2009

Build Your Business With Life Insurance Leads

Finding good leads is necessary for almost any business. Life insurance leads can be generated in many ways, but not every lead is as good as the next. Some leads are likely to buy your product, while others may just be kicking tires. That is, they are interested today, but not quite yet ready to buy.

Some leads are generated by other satisfied customers, however, if you are new to the business, the volume of customer referrals is generally low. Additionally, satisfied customers rarely say anything about you, but you can be sure that dissatisfied ones will.

Life insurance leads may be generated through advertising. Advertising must be put in the hands of the correct people at exactly the right time for them to become leads or you may be simply wasting your money. Even the tried and true yellow pages ads of a few years ago are less effective as people turn to the internet to find even phone numbers. Those ads may remain unseen in unopened phone books; and they’re not cheap.

Telemarketing has become so unpopular with the vast majority of consumers that it often does more to harm your reputation than to improve it.

If you find an effective internet-marketing guru, he may be able to get your name in front of people, although there are no guarantees with internet marketing either.

The good news is that there are methods of life insurance lead generation that do work and work well. One of the best methods is to buy leads and let other people do the work. Companies that sell leads often allow you to target your audience. Some only allow you to limit the leads to your entire state, but others allow you to limit to a certain region of the state, so that these life insurance leads you get are more likely to be leads that will generate sales.

Being able to limit leads is the best way to find people that are going to want to buy your products and maximize your profit while minimizing the amount of money used to purchase leads. When signing up for leads, be sure to purchase exclusive life insurance leads, otherwise you may find that your competition is always getting to the leads just before you, so you may miss out on more sales. A lead that has just purchased life insurance is no longer a valid lead, and calling that person is a waste of your time.

When you look for a lead generating company to provide life insurance leads for you, begin by buying a minimal number of leads. Many will allow you to begin with as few as five leads. You will need about ten to evaluate the effectiveness of the company you are considering. If you are required to buy more than ten leads, then proceed with caution.

Many companies will allow you to receive credit for bogus leads and leads that are uninsurable. It is the nature of the business to find a few bad leads in the mix, but if you start receiving over a minimal amount, you need to be able to return those leads for credit.

What is the cancellation policy of the life insurance lead generation company? There comes a time when everyone needs to cancel a contract, so you will want to know how that can be accomplished. Always be cautious of companies that require a huge deposit upfront.

Sell More Insurance With Life Leads

If you are in the profession of selling life insurance then you definitely should take advantage of the benefits that come from life leads. They can make the difference between working long hours trying to find a lead and spending an average days work talking to people that are definitely interested in what you have to say.

Meeting with a person that has already expressed some interest in purchasing a life insurance policy will definitely increase your chances of making a sale. They have already asked for someone to contact them and to give them a price quote. You will not feel as if you are talking to someone who could not care less about what it is that you are saying. This is truly refreshing.

If a customer is put off from the beginning by a feeling of being rushed you could find that you have invested money on a lead that you have sabotaged in advance. A potential customer will be more responsive to a more subtle approach to making a sale. Give them the facts and let them decide for themselves if they are interested in making the purchase.

Once you have begun purchasing your life leads you will find that you have much more time in the day. You will not face the daily aggravation of making cold calls to complete strangers that, in most cases, are not at all interested in what you have to say. Instead your work time will be filled with meetings between you and people that are looking for what you have.

You will find that the prices for a lead vary considerably. You can purchase a life insurance lead for a very inexpensive price, but be aware that the same lead will probably be sold to many other agents that are looking for a quick sale. You will in essence be entering into a race to see who can get to the opportunity first. If this does not sound appealing to you then a more exclusive, more expensive lead is probably best for you.

The exclusive life insurance leads are only sold to one agent. These leads are also verified and by purchasing an exclusive lead you can make the customer feel much more at ease when you let them decide the meeting time and place, even if it is a week or two away. This way you are not applying pressure to them and they should be more responsive to you when you get there to meet them.

If you have purchased one of the cheaper leads you will find that you are applying pressure to your potential customers from the first time that you contact them. While it is important to get the business before your competitors it is even more important that you do not ruin your chances before you even get to the face to face meeting.

If you are tired of spending hours on end trying to drum up business on your own then purchasing life leads is the right choice for you. You can drastically affect your sales just by spending time with people that are definitely interested in your message. If increasing your sales is important to you then you should definitely take the first step. Purchase a life lead today and see what it can do for you.