Archive for August, 2009

The Customer and Company Life Insurance Lead

Life insurance is one of the best known insurance products today. People buy these products as investment tools and also as protection for themselves and their families. All the insurance companies the world over are looking at attracting the eye balls of customer and positioning their solutions innovatively to cater to niche and specific markets. One of the most critical aspects both from the view point of the customer and the insurer is getting important and relevant leads that can be beneficial for both.

There is a big need for market intelligence, database of products and services and secondary data that can be converted in to leads for the companies to tap. The customer also needs to have relevant life insurance lead information on products that give him the best value for his money. The Internet is the best repository for all relevant information both for the potential customers as well as the insurance companies. The insurance companies can put up all kinds of data and information on their websites that a potential customer can conveniently use to arrive at a decision.

On the other end of the spectrum, a customer can use relevant keywords to search for information on the Internet to get hold of a good insurance product. So, the key lies to getting “Search Engine Optimization” done by the insurance companies so that every time an insurance specific keyword is used to search the Internet, their website is one of the first to be displayed.

This assures a large internet traffic that can help generate potential leads from the information and digital footprints left by the visitors and can be later converted to paying customers.

Various B2B and B2C portals offer a host of innovative services that can be used as leads by the insurance companies and also the potential customers who are looking for a good deal in today’s insurance jungle.

Nowadays, banks have entered the insurance domain and since they have a variety of customers already in their folds, they can use their readily available database as leads to contact potential customers for their insurance products. For consultants and insurance agents, it is imperative that they get associated for a symbiotic relationship with retail shops and chains via the internet as well as otherwise to gain maximum visibility and use tools such as advertisement, mailers, flyers and sales incentives to gather life insurance leads and convert them to potential customers.

The customer gets the best of everything in the present scenario. All that a prospective client has to do is log on to the internet, or call a toll free number or walk into an office to get the best deal. However, it is always good to use all the resources, leads and information available to ensure that he decides on the best product available.

There are many ways in which both the customer and the insurer can get access to all important life insurance lead. The trick lies in using the leads well to get the most out of a particular situation. The endeavor of a company is to position itself favorably so that the customer chooses him over other similar products while the job of the client is to use the leads in such an effective way so that there is no reason for him to repent later that he could have opted for a better deal.

How Qualified Life Insurance Leads Can Raise Your Sales

Anyone with a career in any type of insurance sales field will tell you that finding good sales leads can make a difference between a very profitable week or month and a very slow week or month. They all know how qualified life insurance leads can raise your sales.

Without qualified life insurance leads you are basically just grasping at straws and hoping that the next person that you meet and give your presentation to will be interested enough in the policy that they will make a purchase. You are relying on your salesmanship to earn you that sale.

By using qualified life insurance leads you will be one step ahead of your competition. While they are searching phone books for people to try to sell a policy to, you will be meeting with people that have already expressed an interest in buying a life insurance policy.

A qualified ife insurance lead comes from a source that has had contact with a potential customer and has already decided that these people are interested in purchasing life insurance. They find this information by providing an easy online link for consumers to click if they are interested in being contacted.

When consumers search for the keyword “life insurance” online, the search engines will bring them several choices in offers for free life insurance quotes. Once a person has selected a site, they can enter some very simple information into an online form and submit it. There information is then sent to a company that collects their data.

This data is then sold to insurance agents that are looking for life insurance leads. One qualified insurance lead can be sold for anywhere from five dollars to forty or fifty dollars to several different insurance companies. Yes, there is quite a difference in price between the top and bottom lead prices.

What price you pay for an insurance sales lead will depend on how exclusive you want the lead to be. If you do not care how many other insurance agents are provided with the same information that you are getting, the lower priced leads are the ones for you.

If you want an exclusive lead that is not going to be sold to any other life insurance agents than it is probably better to pay the higher price. This will keep you from feeling like you are in a race with your competitors to get in touch with the person and possibly sell them a life insurance policy.

Getting exclusive life insurance leads can give you the time to schedule an appointment with the person on their schedule. It is not a good first impression if you have to force them to be rushed to meet you or to change their schedule for your meeting. It will surely go a lot better if they are meeting you on their time schedule.

The things discusses here should shed some light on how life insurance leads can increase your sales. Keep them in mind as you consider where your next lead will come from and how much you want to pay for it if you choose to.

The Advantage Of Exclusive Life Insurance Leads

Life insurance agents have a very important job. They are there to provide you with a life insurance policy that will meet the needs of your family once you have passed on. While their jobs are very important, they can also be very tricky. That is where the advantage of exclusive life insurance leads comes in handy.

A life insurance lead is a contact that is generated by an outside source for a person or persons that are interested in purchasing life insurance. These leads come from a company that has set up a unique way to get the information.

If you were to log onto the internet and search for a free life insurance quote you would have a number of choices in websites. These websites will often ask you for just a minimal amount of information that will include a contact phone number.

Once you submit your form online, the life insurance lead is in place. Life insurance agents will then pay these companies for the information. They may pay a small amount, roughly five dollars per lead in some cases.

The downfall with the cheaper leads is that this information will probably be sold to multiple life insurance agents. As an agent, you do have the option of paying more for an exclusive life insurance lead.

An exclusive life insurance lead will be sold only to you. This will eliminate the competition for the same persons business. If you think about it, the extra that you pay for exclusive life insurance leads is most definitely worth the extra money.

When a lead is sold to multiple agents you enter a race for the persons business. It then becomes about who contacts them first and more importantly, who can offer them the lowest price.

People are looking for a savings in this tough economy, but they know how important it is to be covered by a life insurance plan. If your competitors are able to beat you to the opportunity, they could sell that person on their policy before you get a chance to pitch yours.

When you have an exclusive life insurance lead, you are limiting the pressure of competing against others for that person’s business. You can feel less pressure to schedule the meeting immediately, which can turn into a more comfortable feeling for the prospective policy holder.

If you were to call them and ask to schedule a meeting time with them and then push them to meet that day or even the next day, they could be put off by your pushiness and decide to take their business elsewhere.

If you can work with their schedule and make the meeting time for later in the week or when it is most convenient for them, you can ensure that they will feel less rushed and more comfortable listening to your sales pitch.

Having an exclusive life insurance lead can provide many benefits to you. You will find that by paying the extra amount for the exclusive lead will definitely pay off in higher sales and happier customers. Happy customers can also lead to great referrals.