Archive for July, 2009

Life Insurance Lead Generation Can Help Your Sales

Life insurance lead generation can help your sales. It is no surprise, that in the insurance industry, leads are quite important. Knowing how to generate these leads can mean the difference between success, and failure. Let’s face it, people are not going to come knocking on your door, unless your name is a household word. This means that you have paid a fortune in advertising, and are not worried about leads…

Most people begin their search for leads within their own circle. This means that most have already exhausted all of the connections that they have, between family and friends. So where does one find new leads?

“Finding leads”, is much like waiting for the aforementioned knock on the door. In order to achieve success, one must continue generating new leads. The first step in doing this, means knowing what you are talking about. This may sound obvious, however, people may be surprised by how many individuals are trying to “sell” something that they know very little about.

Remember, you are a sales person. How will you sell something, if you do not care enough to know everything that you can about it? It may sound hard to believe, but even today, during the information era, word of mouth is valuable. When people purchase something that they know is valuable, they want to tell others about it. They are proud that they found a bargain, and want to share it with others.

Always behave professionally. Even if you are dealing with a friend or family member, remember, this is your work. People will assume that the way that you deal with them, is the way that you deal with all clients. These people should be correct, and should have only positive things to say about how you conduct your business. Remember, people sometimes feel uncomfortable about recommending a friend, unless they know that this friend is the best in their field.

Do not go for the “big sale”. Go for the honest sale. Why bother selling something to a person that you know can not afford it? You have done them a disservice, as well as yourself. You may initially earn a commission, however, what you have lost in “word of mouth leads”, may be much more valuable.

Associate your business with your local chamber of commerce. Include your business card with the local welcome wagon. Include your business card with any appropriate congratulatory gift basket. New parents are frequently offered many special discounts, and services. These is a perfect target demographic for life insurance leads. If this group is pleased with your service, you can expect them to talk to their friends and families.

Remember, your most important life insurance lead generation, will be the result of your excellent reputation and professional behavior. This may take time, but once you have established a name for yourself, you should not have a problem finding leads, that become lifelong relationships. This is in the best interest of the salesperson, and the client alike.

Buy Life Insurance Sales Leads And Increase Your Profits

How tired are you of chasing down potential life insurance buyers through cold calls? What would you give to have some warm leads that actually deliver real sales? Before you start naming your price, consider entering the booming market for online life insurance sales leads.

Sometimes you are lucky enough to come by sale leads that actually deliver interested customers, and those are some of the easiest sales of your career. Now, you can take advantage of other people’s hard work by purchasing leads that they come across for you.

The web is full of valuable life insurance sales leads because so many consumers are now turning to the Internet to get information on the best policies. They want to ensure they get the lowest rate and go through the best company, and they go online searching for information.

There are websites which collect information about these searching consumers and sell them to interested insurance agents such as yourself. If you purchase these leads, you are being given direct access to the best type of potential customer: those who are actively seeking out the opportunity to purchase insurance.

The result to following such leads is high sales and obviously that is going to lead to a larger profit sitting in your bank account. That makes sales leads from the Internet extremely valuable. The people holding the information to these interested consumers have long known that this information is valuable, and now you do as well.

When you are tired of chasing down cold leads that go nowhere but to a huge waste of time, you have to move in a new direction. Stop working so hard, and just work smarter.

When you buy life insurance sales leads online you are making a small investment that will pay off with bigger profits down the line.

You Don’t Always Have to Buy Life Insurance Leads

Do you earn your living selling life insurance but struggle to make sales? Then maybe you don’t yet fully understand how life insurance leads can help your sales. After reading this article you will.

To make a sale of any product or service you need a customer; this much is obvious. However, not many salespeople focus on this important fact; they focus on sales, not customers. So, you don’t go out looking for sales, but customers. The customer is the first step in the selling process, and you may have experienced that they are not always easy to find.

Salespeople in the retail field have a shop front to attract potential customers. If you don’t have the luxury of a store-front, you have to go out and look for customers. Potential customers are all around you, but identifying them is the difficult part.

What if you had a list of names of potential customers whom you could approach about life insurance? Would this make a difference to the number of prospects you could approach? What if some of these names actually were aware that you would be contacting them about their life insurance needs? What if they were interested in buying life insurance? Would that make a difference to your success rate? Naturally!

A lead is the name and contact details of a person with whom you could discuss life insurance. Where do you get these leads? You talk to people – everyone you talk to is a potential lead and they know several people who could be more potential leads.

When you have been talking to someone about life insurance, it is a very easy matter to ask the question “do you know anyone who would be interested in discussing their life insurance needs with me?” Most people would be able to give you at least one lead, maybe more, particularly if you have been knowledgeable about your product, empathetic and sincere. If people are comfortable with you, they will be comfortable recommending you to their friends.

Another way to get life insurance leads is to talk to people. This doesn’t mean you ram life insurance down their throats; you never open a conversation with “I sell life insurance; are you fully covered?” Create rapport with people by being friendly, interested in them and being a good listener. Invariably in the course of most conversations, you will be asked “What do you do?” – say you are in life insurance and offer your business card. Most people take your card and respond by giving you their business card; if they don’t, ask for it at the end of the conversation. You have added a new lead to your list.

When you have a new lead, leave it a couple of days before contacting them, never longer. Remind them who you are and where you met; add that you had been thinking about them since your conversation. You will have gathered some information about the lead from your conversation, or the person who referred them may have given you some details. Use this information in your sales approach to further develop rapport.

Add the skill of developing life insurance leads to your other life insurance tools, practice this method of developing contacts and soon you will see the technique increasing your sales and your income.