Finding good leads is necessary for almost any business. Life insurance leads can be generated in many ways, but not every lead is as good as the next. Some leads are likely to buy your product, while others may just be kicking tires. That is, they are interested today, but not quite yet ready to buy.
Some leads are generated by other satisfied customers, however, if you are new to the business, the volume of customer referrals is generally low. Additionally, satisfied customers rarely say anything about you, but you can be sure that dissatisfied ones will.
Life insurance leads may be generated through advertising. Advertising must be put in the hands of the correct people at exactly the right time for them to become leads or you may be simply wasting your money. Even the tried and true yellow pages ads of a few years ago are less effective as people turn to the internet to find even phone numbers. Those ads may remain unseen in unopened phone books; and they’re not cheap.
Telemarketing has become so unpopular with the vast majority of consumers that it often does more to harm your reputation than to improve it.
If you find an effective internet-marketing guru, he may be able to get your name in front of people, although there are no guarantees with internet marketing either.
The good news is that there are methods of life insurance lead generation that do work and work well. One of the best methods is to buy leads and let other people do the work. Companies that sell leads often allow you to target your audience. Some only allow you to limit the leads to your entire state, but others allow you to limit to a certain region of the state, so that these life insurance leads you get are more likely to be leads that will generate sales.
Being able to limit leads is the best way to find people that are going to want to buy your products and maximize your profit while minimizing the amount of money used to purchase leads. When signing up for leads, be sure to purchase exclusive life insurance leads, otherwise you may find that your competition is always getting to the leads just before you, so you may miss out on more sales. A lead that has just purchased life insurance is no longer a valid lead, and calling that person is a waste of your time.
When you look for a lead generating company to provide life insurance leads for you, begin by buying a minimal number of leads. Many will allow you to begin with as few as five leads. You will need about ten to evaluate the effectiveness of the company you are considering. If you are required to buy more than ten leads, then proceed with caution.
Many companies will allow you to receive credit for bogus leads and leads that are uninsurable. It is the nature of the business to find a few bad leads in the mix, but if you start receiving over a minimal amount, you need to be able to return those leads for credit.
What is the cancellation policy of the life insurance lead generation company? There comes a time when everyone needs to cancel a contract, so you will want to know how that can be accomplished. Always be cautious of companies that require a huge deposit upfront.